Penfolds Named Most Admired Brand
Penfolds has been recognised as the ‘World’s Most Admired Wine Brand’ by Drinks International in their annual poll, following a successful year of honours. Almost 200 international industry experts including buyers, sommeliers, wine writers, Masters of Wine, industry experts and wine critics took part in the poll. This poll pits wine brands from all global regions, styles and qualities against each other.
Drinks International’s acknowledgement builds on Penfolds evolving global recognition, including the ‘Winery of the Year’ award presented to Penfolds for the 25th year in a row by Wine & Spirits magazine in late 2015 – a world first. Last year Penfolds also received the outstanding honour for 1971 Grange, which was named the world’s best wine from the 1970’s by FINE magazine. Recognition continued in 2015 with Penfolds award for the International White Winemaker of the Year, by the International Wine Challenge.
Penfolds has a history and heritage that profoundly reflects Australia’s journey from colonial settlement to the modern Era. Established in 1844, just eight years after the foundation of South Australia, Penfolds has played a pivotal role in the evolution of winemaking in Australia – and across the world.